Debbie Cox

The Power of Companies to Influence Social Norms | Shared Value Initiative

The Power of Companies to Influence Social Norms | Shared Value Initiative

Corporations are uniquely positioned to drive social change by using their brand credibility, marketing expertise, reach, authority and access to key influencers. But why should companies invest in driving social change, and what are the practical steps to starting this process? 

What is Collective Impact and how does it work?

Broadly defined, Collective Impact is an approach to social challenges that are too complex for one organization to address on its own.

Through the Collective Impact process, multiple organizations work together to achieve big goals like feeding the hungry, increasing literacy and finding homes for the homeless.

What is it we hope for?

More than 40 leaders have come together to create an immigration strategy that bridges regional differences and delivers economic and social benefits to new Canadians and communities.

Using a Collective Impact approach to strategic planning, the group collaborated to answer the question: “What is it we hope for?” and identify three key conditions they want to change.

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